DogMap is a mobile app that helps users discover pet-friendly places — cafes, parks, hotels, and services for dog owners.
Platforms: iOS / Android
Primary market: United States
Localizations: US, Germany, Spain, Canada
About the Product
+300%
organic installs increase
+0.4%
average rating
DogMap Scaling Organic Growth in the US Market
How We Increased Organic Installs by 300% with ASO & Localization
No rankings for high-intent keywords
Weak organic acquisition
Single-language limitation
Low App Store visibility
Result: the app had product-market fit, but no discoverability.
The Challenge
Increase organic installs
Rank for high-intent keywords
Expand into new markets through localization
Goal
Instead of just translating the app, we built a full ASO-driven localization strategy for each market.
Strategy
1. Keyword Research & Market Analysis
Collected a semantic core of 2,500+ keywords
Analyzed top competitors in the pet apps niche
Identified:
high-volume keywords
low-competition opportunities for quick wins
👉 Key insight:
In the United States, users search more often for “dog friendly places” and “pet friendly near me” rather than generic terms like “dog places”.
2. Localization (4 Markets)
We implemented localization for:
🇺🇸 United States (primary)
🇩🇪 Germany
🇪🇸 Spain
🇨🇦 Canada
This was not just translation — we adapted:
keyword strategy per market
search behavior patterns
messaging and value propositions
👉 Example:
“Dog-friendly” performs better in the US, while “pet-friendly” is more common in European markets.
3. Metadata Optimization
Rewrote the Title and Subtitle
Optimized keyword fields (iOS)
Leveraged additional indexing through localized metadata
👉 Result:
The app started ranking for new keywords within the first few weeks.
Results (3 Months)
📈 Organic installs: +300%
🔍 Search visibility: +210%
🏆 Top-10 keyword rankings: 4x increase
⭐ Average rating: +0.4
🌍 Organic share from new markets: +35%
Key Insights
Localization is a major growth driver when combined with ASO
Low-competition keywords delivered fast results
Screenshot optimization significantly improved conversion
The United States market requires a clear and direct value proposition
DogMap transitioned from minimal organic presence to sustainable growth without increasing paid acquisition.
Localization not only unlocked new markets but also strengthened performance in the core market — the United States.
Conclusion
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