Our User Acquisition team launched a Google Ads App Campaign for a new Match-3 puzzle game. After introducing fresh creative assets — a vibrant game icon and UI mockup — we optimized targeting toward puzzle and casual gamers.
boost impressions
+128%
increase in installs
+187%
+12.4%
+240%
CVR
organic installs increase
Our team helped scale game by applying a comprehensive growth strategy. We carried out a full ASO optimization, launched and continuously optimized Google Ads campaigns, and redesigned the app’s visuals — including the icon and screenshots. This holistic approach boosted the game’s visibility and significantly improved user acquisition performance.
Our UA case studies
Our User Acquisition team delivered outstanding results during the latest campaign. Through precise audience targeting, creative testing, and continuous optimization, the team significantly increased app installs and engagement rates while reducing cost per acquisition.
+38%
increase ROI
+101.2%
increase in installs
Why UA with Apkaned?
At Apkaned, we prioritize transparency. Our comprehensive Client Dashboard provides you with real-time access to detailed reports and performance metrics, so you can track your app’s progress every step of the way. With clear insights into keyword rankings, conversion rates, and overall growth, you’ll always know how your investment is working for you.
Transparent Insights for Informed
Decisions
Diverse Industry Experience
Our team understands the unique needs of each sector, tailoring ASO strategies that help apps reach new heights. Whether you're launching in a competitive market or targeting niche users, we know how to optimize your app's visibility and reach the right audience.
At Apkaned, we leverage 3+ years of experience across 50+ successful projects in various niches. Our proprietary technology and data-driven approach help you achieve the best results in ASO. From keyword research and app localization to ranking optimization and metadata improvements, we ensure your app stands out on the Apple App Store and Google Play, driving more installs and better visibility.
Proven ASO and User Acquisition
expertise
Apkaned offers flexible engagement models designed to accommodate your specific needs and budget. Our global teams work efficiently, enabling us to offer competitive pricing while maintaining high-quality service. Whether you’re
a startup or an established brand, our approach ensures that you get the most value for your investment, helping your app grow without breaking the bank.
Cost-Effective Solutions for Every Budget
OUR APP GROWTH CASE STUDIES
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Our User Acquisition team delivered outstanding results during the latest campaign. Through precise audience targeting, creative testing, and continuous optimization, the team significantly increased app installs and engagement rates while reducing cost per acquisition.
+101.2%
increase in installs
+38%
increase ROI
+88.9%
-39.2%
CPI
Our team helped scale the game through a data-driven User Acquisition strategy. We launched and optimized Google Ads App Campaigns, tested multiple creatives (icon, screenshots, and gameplay assets), and continuously refined targeting and bidding based on performance data. This approach significantly increased installs, reduced CPI, and improved the overall efficiency of paid acquisition channels.
increase in installs
Our User Acquisition team launched a Google Ads App Campaign for a new Match-3 puzzle game. After introducing fresh creative assets — a vibrant game icon and UI mockup — we optimized targeting toward puzzle and casual gamers.
+187%
boost impressions
+128%
increase in installs
Our ASO case studies
Popular on Our Blog
Popular on Our Blog
Launch your project trough 3 steps
Step 1 Getting to know
We start with a quick call to understand your goals. Then you fill out a brief and we are
ready to move forward.
Step 2 Executing the work
Step 3 Project completion
We turn plans into actions. Our team works efficiently, communicates clearly, and ensures
every detail aligns with your goals.
We review the outcome with you and make any needed adjustments. Your feedback guides
the final refinements - perfection
Step 3 Project completion
Step 1 Getting to know
We start with a quick call to understand your goals. Then you fill out a brief and we are
ready to move forward.
Launch your project trough 3 steps
Step 2 Executing the work
We turn plans into actions. Our team works efficiently, communicates clearly, and ensures
every detail aligns with your goals.
We review the outcome with you and make any needed adjustments. Your feedback guides
the final refinements - perfection
Data Tracking & Optimization
What’s included in our UA Services
Market Research & Audience Analysis
We start by diving deep into your market to understand the landscape, competitors, and current trends. Our team identifies your ideal audience segments, analyzes user behavior patterns, and defines the best acquisition channels. This ensures every campaign is built on a solid data-driven foundation that attracts the right users from day one.
1
2
Creative Strategy & Production
Our creative team develops powerful ad concepts tailored to your brand and target audience. From storyboarding to motion design and editing, we produce visually engaging and high-performing creatives. Each asset is tested and optimized to resonate with users, boost engagement, and drive conversions.
Media Buying & Campaign Management
We manage your campaigns across major networks and platforms — Meta, Google, ASA. Our specialists continuously monitor performance, adjust bids, and allocate budgets to the best-performing channels. The goal is simple: maximize efficiency, minimize waste, and achieve consistent user growth.
3
Every click, install, and action is tracked. We use advanced analytics tools to gain full visibility into user journeys and campaign performance. Based on this data, we implement ongoing A/B testing, optimize targeting, and refine messaging to keep improving results over time.
Reporting & Growth Insights
You’ll receive clear, actionable reports that go beyond numbers. We translate performance data into meaningful insights and strategic recommendations to help you scale sustainably. Our goal is to become your long-term growth partner — not just a service provider.
4
5
START GROWTH
You’ll receive clear, actionable reports that go beyond numbers. We translate performance data into meaningful insights and strategic recommendations to help you scale sustainably. Our goal is to become your long-term growth partner — not just a service provider.
Reporting & Growth Insights
Every click, install, and action is tracked. We use advanced analytics tools to gain full visibility into user journeys and campaign performance. Based on this data, we implement ongoing A/B testing, optimize targeting, and refine messaging to keep improving results over time.
Data Tracking & Optimization
What’s included in our UA Services
1
2
Our creative team develops powerful ad concepts tailored to your brand and target audience. From storyboarding to motion design and editing, we produce visually engaging and high-performing creatives. Each asset is tested and optimized to resonate with users, boost engagement, and drive conversions.
Creative Strategy & Production
Media Buying and Campaign Management
We manage your campaigns across major networks and platforms — Meta, Google, ASA. Our specialists continuously monitor performance, adjust bids, and allocate budgets to the best-performing channels. The goal is simple: maximize efficiency, minimize waste, and achieve consistent user growth.
3
4
5
We start by diving deep into your market to understand the landscape, competitors, and current trends. Our team identifies your ideal audience segments, analyzes user behavior patterns, and defines the best acquisition channels. This ensures every campaign is built on a solid data-driven foundation that attracts the right users from day one.
Market Research & Audience Analysis
START GROWTH
START GROWTH
Everything Your App Needs to Grow
Create personalized in-app messaging and push notifications to guide and activate users
Turn feedback into actionable improvements that make your app experience smoother
Add gamified elements and in-app events to build stronger user connections
Continuously optimize the user journey to keep engagement rates high
Identify user segments
with the highest long-term potential and tailor campaigns around them
Track performance in real time to refine targeting and ad spend
Apply behavioral and predictive analytics to find users most likely to engage and stay
Run pulse or seasonal campaigns to capitalize on key market moments
Boost App Downloads
Reach and Retain
High-Value Users
Increase User Engagement
Attract and convert
the right audience to skyrocket your app
installs
Launch time-limited
offers or special promos
to drive quick spikes in downloads
Use paid and organic
social to build awareness
and move users from
interest to install
Continuously A/B test
visuals, CTAs, and app
store creatives to lift conversion rates
CONTACT US
CONTACT US
Maximize Acquisition ROI
Analyze acquisition data to optimize spend and user flow for efficiency
Refine landing pages and creatives to increase installs while reducing CPI
Strengthen your app store presence to grow organic reach and reduce paid dependency
Focus on high-performing audiences that deliver more value with less spend
Analyze acquisition data to optimize spend and user flow for efficiency
Refine landing pages and creatives to increase installs while reducing CPI
Strengthen your app store presence to grow organic reach and reduce paid dependency
Focus on high-performing audiences that deliver more value with less spend
Everything Your App Needs to Grow
Boost App
Downloads
Reach and Retain
High-Value Users
Increase User Engagement
Attract and convert
the right audience to skyrocket your app
installs
Launch time-limited
offers or special promos
to drive quick spikes in downloads
Use paid and organic
social to build awareness
and move users from
interest to install
Continuously A/B test
visuals, CTAs, and app
store creatives to lift conversion rates
Identify user segments
with the highest long-term potential and tailor campaigns around them
Track performance in real time to refine targeting and ad spend
Apply behavioral and predictive analytics to find users most likely to engage and stay
Run pulse or seasonal campaigns to capitalize on key market moments
Create personalized in-app messaging and push notifications to guide and activate users
Turn feedback into actionable improvements that make your app experience smoother
Add gamified elements and in-app events to build stronger user connections
Continuously optimize the user journey to keep engagement rates high
CONTACT US
Maximize Acquisition ROI
180Score
180Score
DogMap
DogMap
MilefyAI
MilefyAI
Mamahood
Mamahood
Canva
Canva
MusConv
MusConv
Truck Simulator
Truck Simulator
FastMinder
FastMinder
We provide end-to-end user acquisition strategies — from attracting the right audiences to retaining your most valuable users.
We provide end-to-end user acquisition strategies — from attracting the right audiences to retaining your most valuable users.
USER ACQUISITION
SERVICE
USER ACQUISITION
SERVICE
START PERFORMING
START PERFORMING
projects
30+
3+
10M+
additional app
downloads
driven
years of UA
expirience
years of UA
expirience
Why UA with Apkaned?
At Apkaned, we leverage 3+ years of experience across 50+ successful projects in various niches. Our proprietary technology and data-driven approach help you achieve the best results in ASO. From keyword research and app localization to ranking optimization and metadata improvements, we ensure your app stands out on the Apple App Store and Google Play, driving more installs and better visibility.
Proven ASO and User Acquisition
expertise
At Apkaned, we prioritize transparency. Our comprehensive Client Dashboard provides you with real-time access to detailed reports and performance metrics, so you can track your app’s progress every step of the way. With clear insights into keyword rankings, conversion rates, and overall growth, you’ll always know how your investment is working for you.
Transparent Insights for Informed
Decisions
Diverse Industry Experience
Our team understands the unique needs of each sector, tailoring ASO strategies that help apps reach new heights. Whether you're launching in a competitive market or targeting niche users, we know how to optimize your app's visibility and reach the right audience.
Apkaned offers flexible engagement models designed to accommodate your specific needs and budget. Our global teams work efficiently, enabling us to offer competitive pricing while maintaining high-quality service. Whether you’re
a startup or an established brand, our approach ensures that you get the most value for your investment, helping your app grow without breaking the bank.
Cost-Effective Solutions for Every Budget
OUR APP GROWTH CASE STUDIES
Connect to Content
Add layers or components to swipe between.
START PERFORMING